Benefits of Promoting Creativity through Community Connections

Students 'wow' using creativity to design ad for local businesses.

Accu-Label celebrates opportunities to be creative. Combine the right opportunity with a student based contest and a chance to give back to their classrooms? That would be a no brainer! This year, Accu-Label decided to participate in Fort Wayne Newspaper’s ‘Design an Ad Contest’ 2016. Being a first time sponsor, we didn’t know what to expect. Needless

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Pretty as a Package: How Effective Package Design Builds Unique Brand Position and Increases Sales Opportunities

Understanding your audience becomes the key to market place success.

So, here’s the scoop: effective packaging matters. It matters to your audience and it should matter to you! Here’s why: Effective packaging creates an emotional connection with an audience, it meets their needs, and it solves their problems. In today’s market place, which is flooded with countless options and opinions, mind you, it matters how

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