If you’re involved in food and beverageproduction, you are undoubtedly aware of the crucial role of product labeling. Your packaging is more than an encasement—it’s a unique opportunity to communicate directly to consumers and make your product stand out on the shelf. In this guide to creating custom food labels, we cover everything you need to know to design labels that not only meet regulatory standards but also catch the eye and win the hearts of your consumers, ultimately driving sales. We explore different aspects of label creation, from understanding the impact of well-designed labels to ensuring they withstand their storage environment. We also provide tips on finding the best design and printing partners to bring your visions to life.
Believe it or not, the design of your food and beverage labels can significantly impact your product’s sales. An effective food label design, engaging and informative, can compel a potential customer to choose your product over others on the shelf. The labels form part of your product’s packaging, acting as a silent salesman.
Plus, food and beverage labels are crucial in conveying necessary information about the product, like nutritional value, ingredients, etc. And not just that—a well-thought-out label design can set the tone for your brand, convey your brand story, and build a connection with the consumers. Investing in high-quality, custom food labels is wise for any food and beverage business.
Creating a custom food label involves several factors, from aesthetics to information and legal requirements. So, where should you begin your food label design process? Here are some key aspects to consider:
Firstly, your food labels should ideally reflect your brand’s personality. From the choice of color and typography to the imagery and copy, each aspect can resonate with your audience when aligned with your brand identity. Custom labels offer a golden opportunity to craft your brand’s exclusive and consistent visual identity.
Remember, every time customers interact with your food product, they interact with your brand. For example, if you’re an organic food company, using green and brown color tones can symbolize nature and instill a sense of trust in your product.
Color and imagery can significantly influence purchasing decisions, often working on a subconscious level. For instance, red stimulates appetite, making it a popular choice for food labels, while blue is often used for beverages and diet foods due to its calming effect. The same goes for imagery; a delicious image of your food product can lure customers in.
Moreover, your food and beverage labels should stand out from the crowd. On the bustling shelves of a grocery store, you’ve got only a few seconds to grab a customer’s attention, and a vibrant and distinctive drink or food label design can make all the difference.
In an attempt to be visually appealing, don’t let your creativity overshadow readability. Your food label design font should be easily legible but not overlooked. Remember, it’s not just about the typeface but also type size and contrast. A balance between these elements is central to creating an engaging and effective custom food label.
The words on your labels hold as much power as the visuals. The language should be clear and concise, and the tone should align with your brand identity. For instance, a playful brand could use puns and humor in its copy, while a more health-focused brand might stick to factual statements about the food product and its dietary benefits.
Consider embellishments like coatings or foils to add a touch of sophistication to your custom labels. However, make sure such enhancement complements your brand identity. An upscale luxury brand could use a glossy finish or metallic foils to evoke an air of premium quality.
Coatings and Embellishments
Gloss laminate or matte UV coating can protect your food labels from environmental damage and give them a polished look. Such coatings can also improve the vibrancy of your label colors. Embellishments like spot UV or foil stamping can highlight design elements and give your labels a 3D effect, thereby catching customer attention.
Last but not least, it’s crucial to balance creativity and compliance. While you need attractive food labels to drive sales, you must also ensure they meet regulatory standards. For instance, nutritional labels are a legal requirement in many countries and should be included in your custom food label design without compromising on aesthetics.
Creating eye-catching beverage labels and custom food labels that drive sales is crucial. On the other hand, it’s equally essential to ensure that these labels can survive the conditions in which they’re stored. You need to consider a few things when creating your custom food label.
No two food or beverage products are alike. The same principle applies to their labels. You might be designing a label for a jar of jam that will sit on pantry shelves, or perhaps it’s for a chilled beverage bottle that will be exposed to humidity in the refrigerator.
The purpose of your label plays a significant role in its design and production. Your custom labels need to withstand the conditions they’ll be subjected to. For instance, a white film finish may be a popular choice for nutritional labels meant for refrigerated products as it’s durable and moisture-resistant.
Another critical consideration is the packaging surface. Is it glass, plastic, or paper material? The type of surface significantly influences the adhesive label’s effectiveness. A label designed for a glossy glass surface might not stick as well on a plastic or paper surface.
For instance, a circle hang tag might work great on wine bottles but fall short on irregularly shaped craft beer bottles. Similarly, temperature permanent adhesive sticks perfectly on flat surfaces but might struggle on a curved or uneven packaging surface.
The application style of food labels is another crucial aspect. Factors such as room temperature, the label’s face, and the purpose of the adhesive back all play a role in the application style. Ensure your food label can be accurately and efficiently applied, serving its purpose without peeling off or getting damaged. If you’re using automated applications for large batches, be sure the design accommodates the machinery.
Another aspect of successful food label design is ensuring that your design matches the label format. Here’s a breakdown of some common label formats:
Sheet labels are typically used for smaller projects or specialty items. They’re perfect for creating custom labels on a smaller scale. For instance, your seasonal snack mix variety or a holiday edition craft beer might call for sheet labels. The upside is that they’re versatile. You can print them in various shapes, making them suitable for flat packaging or table tents.
Roll labels are a popular choice for businesses with large-scale production needs. They’re efficient, cost-effective, and compatible with machine applicators. Consider your rack cards or large-format posters when designing for roll labels, as these often come in roll formats. Also, keep storage conditions in mind. Labels on a roll might require a specific room temperature and face stock thickness.
Last, but not least, are fanfold labels. These are generally used for large, bulk projects due to convenience in handling. They’re delivered in a stack, which makes them easy to store and transport. If you’re designing labels for shipping purposes, such as mailing services or business labels, fanfold could be a suitable option.
Remember that the key to creating effective food label designs is to keep your food product, storage environment, and label format in mind. Ensure your food and beverage labels withstand their environment and the application method. This way, you’ll create functional, aesthetic labels that appeal to consumers and make a lasting impression.
Want to learn more about roll and fanfold labels? This article breaks down the pros and cons of each, helping you make a more informed decision for your custom food label.
When it comes to food label design, choosing a top-flight designer and printer is pivotal to success. They are instrumental in ensuring that your food product packaging communicates your brand message effectively, facilitating increased sales. The following are essential considerations when sourcing ideal partners for custom food labels.
Firstly, consider exploring businesses with an in-house team of design professionals. This provision ensures your ideas can be tabled, refined, and translated into a consummate food label design that aligns with your branding. With in-house designers, you gain the advantage of real-time interaction, fostering a more nuanced comprehension of your vision. For instance, if you’re creating beverage labels denoting an exotic, tropical brew, an in-house designer could successfully translate these less tangible elements into a powerful visual branding narrative.
Design professionals who work in-house:
- Understand the ins and outs of label design and associated regulations
- Can expertly navigate between aesthetics and mandatory nutritional labels
- Have a keen understanding of various materials and finishes, such as white film, gloss laminate, or white semi, and how these can best serve your brand
Having a dedicated team of design experts in the same venue as the printing operation makes for a streamlined, cohesive process with less margin for error and miscommunication.
Just as crucial as design is printing your custom food labels. Advanced printing techniques and cutting-edge flexographic and digital printing technology can add a touch of refinement and class, distinguishing your food product on over-saturated supermarket shelves.
Comprehensive printers should offer the following:
- Various printing capabilities, including full color, foil stamping, and embossing
- Flexibility in format, whether you require roll, fanfold, or sheet labels
- Different adhesion options, like room-temperature permanent adhesive sticks or purpose adhesive back
Furthermore, printers should understand varying confinement conditions, like ensuring labels don’t peel off in cold storage or fade in direct sunlight. A proficient printer will guarantee your food labels not only stand out visually but also withstand a variety of environments.
Experience counts for a lot in the custom food label industry. It’s wise to consider a partner who’s weathered various trends in food packaging and emerged successful. An experienced practitioner would have handled multiple projects with unique specifications, equipping them with vast knowledge and solutions. They will have developed a knack for what works and what doesn’t, which can be invaluable when designing your food label.
While experience is a huge asset, it’s essential not to overlook upcoming designers and printers offering fresh, innovative perspectives. The best choice will always depend on the specific needs of your project and brand.
Talking of experience, don’t take it at face value. Insist on seeing past projects and ask to read through customer testimonials. A portfolio of work tells you what the designer and printer are capable of, and client reviews offer insights into their reliability, professionalism, and customer service.
While customer testimonials are primarily positive, they also highlight shortcomings. For instance, a delay mentioned in multiple testimonials might raise a red flag if you’re on a tight schedule. So, it’s always worth taking the time to read through these.
For over 30 years, we’ve helped businesses of all sizes in the food and beverage industry create appealing custom food label designs that drive sales. Our team of design and label printing experts guide you through the entire process to ensure your vision comes to life. Whether you’re looking for water-resistant coatings for bottle labels or want to give a gloss finish that adds shine and appeal, we can deliver. Contact Accu-Label today to discuss your custom food and beverage label needs.