Creating custom holiday labels for your products can boost your brand’s presence during the holiday season. There’s something about a festive, custom-designed label that brings out the spirit of the season and creates a more personal connection with your customers. This article explains why this is a crucial strategy for your business and how you can implement it with your brand.
The holiday season is the most wonderful time of the year for businesses of all sizes. With gift-giving holidays like Christmas, Hanukkah, and Kwanzaa packed into the last couple of months of the year, November and December can boost sales and profits for companies that prepare correctly. One great way to capitalize on the holiday shopping spree is to incorporate festive holiday labels and seasonal branding on your products.
Adding seasonally-themed elements to your product packaging, labels, and branding is a fun way to spread seasonal cheer while boosting your bottom line. The right labeling can help your business stand out on crowded store shelves, appeal to shoppers in the holiday spirit, and encourage more sales of your holiday and everyday products.
One of the biggest reasons to incorporate holiday labels into your small business’s labels and branding is that it can lead to a noteworthy bump in sales. Shoppers spend more during the holiday season, so capturing their attention with festive labels can translate to more items scanned at checkout.
Seasonal labeling helps your products appeal to holiday shoppers. Gift-givers browsing the aisles are attracted to festively packaged items perfect for giving as holiday presents. Meanwhile, customers planning holiday parties or family gatherings may be more inclined to purchase food, beverages, supplies, and more when your branding helps those items feel suited for seasonal celebrations.
In addition to boosting sales numbers, holiday-themed branding makes your business and its products seem more festive and fun. Rather than your offerings blending in with generic items on the shelves, the right seasonal flourishes can make them appear celebratory.
This fosters positive associations with your business in shoppers’ minds. Custom-crafted holiday labels help customers view your company as one that embraces the holiday spirit, feels like part of the season’s festivities, and brightens up this time of year. That cheery impression can go a long way.
Holiday labeling and branding is also an effective way to differentiate your business from competitors. When you take the time to incorporate seasonal theming into holiday packaging, like pumpkins, snowmen, menorahs, or snowy imagery, your products stand out on crowded store shelves.
Shoppers’ eyes are drawn to the special coatings, embellishments, and finishing touches of holiday flair adorning your items when you place them alongside competitors’ offerings. The festive embossed foils make your brand more visible and memorable during the busy holiday shopping season.
Incorporating holiday flair into your business’s branding keeps customers engaged. Seasonal packaging and designs feel timely, relevant, and tailored to what people are interested in during the holidays.
When you echo the excitement and themes shoppers are in touch with during the holidays, it grabs their attention more effectively. They appreciate when brands recognize and incorporate the season throughout the shopping experience. Holiday branding shows customers that your business values holiday cheer as much as they do.
One of the biggest reasons holiday labels and branding pays off is that it increases how “giftable” your products seem. When items feature seasonal flourishes like holiday colors, winter motifs, and festive phrasing, they appear explicitly designed with gift-giving in mind.
This makes shoppers looking for presents far more likely to select your offerings to give as holiday gifts. Your products literally package themselves as gifts via your festive packaging and branding. It signals to customers that your items are great for celebrating loved ones during the holidays.
Consider releasing unique collectible or limited edition holiday labels and designs. This cultivates excitement and urgency to buy amongst loyal customers. They become eager to snatch up your holiday-themed offerings before supplies run out.
Collectible holiday labels and branding build anticipation each year for customers excited to see your brand’s newest seasonal look. Holiday shoppers are extra inclined to purchase multiple items in a matching limited edition seasonal collection.
Don’t be a grinch this holiday season; bring holiday cheer to your customers with custom holiday labels from Accu-Label. Learn how we design, proof, and print labels that stand on shelves and under trees.
Looking for inspiration for transforming your product into a superstar of the holiday season? Here are some fun ideas you can incorporate into your holiday packaging and labels:
The food and beverage industry has ample opportunities to get creative with holiday packaging and labels. Use festive colors like red, green, and gold on product labels. Incorporate holiday imagery like Christmas trees, wreaths, snowflakes, candy canes, or menorahs. Add a holiday flair to the product name or description for specialty food products. Offer festive seasonal flavors like peppermint, gingerbread, or eggnog. Share holiday recipes and usage ideas on the label to inspire customers. And don’t forget to include a greeting like “Happy Holidays!” or “Season’s Greetings!” to spread cheer.
Breweries, wineries, and distilleries can participate in the holiday spirit through festive labeling and packaging. For specialty holiday brews, wines, and liquors, incorporate seasonal design elements like holly, evergreen branches, ribbons, and ornaments. Give products limited-edition holiday names like “Spiced Cider Ale,” “Winter White Wine,” or “Fireside Whiskey.” Use rich, saturated colors like burgundy, forest green, and pure white that evoke the holidays.
Provide serving suggestions on holiday labels for occasions like parties, gift-giving events, or complementing holiday meals. Share cocktail, sangria, or punch recipes featuring the product. And consider partnerships with safe ride companies to sponsor and promote their services.
The chemical industry may not immediately come to mind for holiday cheer, but seasonal packaging and labels can add festive flair even to industrial products. Cleaning solution manufacturers could release limited-edition “Frosty’s Favorite Glue Sticks” with icy blue and white holiday labels. Cleaning brands could roll out “Jolly Holiday Scents” of pine, peppermint, or sugar cookies to freshen homes.
For over 30 years, we’ve helped businesses craft custom labels that boost sales and bring holiday cheer to customers. But we don’t stop at designing holiday labels; we also proof and print them to ensure they look precisely as you envisioned them before they hit the presses. Contact Accu-Label today to discuss your holiday label needs.